Email marketing has been around since the beginning of the
internet. It’s a proven approach to marketing that will continue to work for
many years to come. The reason it’s so effective is due to the fact that people
want the information you’re sending to them. It’s called permission marketing,
because individuals give you their email address with the intention of
receiving specific information from you. In other words, they expect to be
receiving marketing messages from you. They are interested in what you have to
say.
The way most marketers go about acquiring email addresses is
by giving away something valuable for free. For example, if you operate a
business that sells products for gardening, you may want to offer a free ebook
download. The ebook could contain tips on planting tomatoes, or how to build a greenhouse.
Basically, any content that a potential customer may be interested in learning
about. You would then put an opt-in box on your site allowing your visitors to
download the free ebook in exchange for their email address.
Once you start acquiring emails, you have to keep the free
content going for your email subscribers. A lot of marketers assume that once a
prospect signs up to the list they have to start emailing them sales offers.
This often proves to be a poor business decision. You have to provide
consistent value to your list, or they’ll start unsubscribing in droves. A good
rule of thumb is to email quality content for an additional week, or two after
the initial opt-in. This way, your subscribers place much greater trust in you
and your business. Then you can safely start sending them sales offers without the
worry of ending up in someone’s spam folder.
The best way to ensure that your new list subscribers are
engaged with ongoing content is by creating an autoresponder email series.
Basically, you would compose 10 to 15 emails that have additional tips,
resources, techniques, etc. that deal with your niche. You would want to have
these emails pre-written prior to capturing your first email subscriber. This
way, you can schedule them to go out every day or so to each person who
subscribes to your list. If you think about it, that’s two to three weeks of
valuable info for each individual that subscribes.
This may seem very complicated at first, but it’s not.
Running a successful email marketing campaign is not something that you can do
from a Yahoo or Gmail account. You’ll need to setup an account with an email
marketing service. They’re ridiculously inexpensive and have all the tools you’d
ever need to manage as many campaigns as you want. First, you’d want to create
an opt-in box with their easy builder to capture emails on your site. Next, you
would upload your autoresponder emails and set the schedule for when they
should be delivered. Once everything is setup, you can sit back while your list
grows and is marketed to automatically.
Get a FREE trial with the Web’s #1 email marketing service – MarketingEmailService.com
Or, visit here for more info – EmailListsForMarketing.com